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Ministry for Foreign Affairs of Finland

Startup Sauna and Rails Girls in Shanghai - Embassy of Finland, Beijing - Consulates General of Finland, Shanghai : Event calendar


  • Embassy of Finland, Beijing
    Tel. +86-10-8519 8300,
  • Consulate General of Finland, Shanghai
    Tel. +86 21 5292 9900,
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Consulate General of Finland, Shanghai

Startup Sauna and Rails Girls in Shanghai

From the distant homeland of Angry Birds, there is a unique opportunity to experience Rails Girls and Sino-Finnish Startup Magic in Shanghai.

Startup Sauna poster


Rails Girls aims to open up technology and make it more approachable for girls and women. It is a two-day crash-course on February 20th - 21st to the exciting world of building web applications with Ruby on Rails, with an Asian twist.

Rails Girls has been previously organized in Helsinki and Singapore. Later this spring it will come up in Tallinn and Berlin. But now it is in Shanghai!


Startup Sauna open sources seed acceleration for early stage startups in Northern Europe, Baltics and Russia. In just 2 years, 48 startups have graduated from the Sauna and raised about $10 million of seed funding. By open sourcing we mean that we offer our services for free to selected startups. This is possible due to being graciously funded and supported by Aalto University.

Why Shanghai?

Startup Sauna seeks to position Shanghai equal to Silicon Valley for European startups. We see that China will be a dominant market place in the future and the best way to start co-operating is on a grassroots level.Angry Birds opened an office in Shanghai and, as we work in close co-operation with them, we see Shanghai as a perfect place for us to be!

Who should apply?

We are looking for startups that can speak and work in English and have at least a

- a scalable business idea
- a prototype or a “ready” product
- a good team (more than 1 person!)
- are looking for advice and are eager to learn!

What’s in it for me?

Our coaches’ advice are more targeted for going global than just for for Chinese markets. We promise you that our coaching is something you’ve never experienced before. On top of the learning part, we have amazing prizes. The winner of the competition gets $1000!* We’ll also take the three best teams out for a dinner on the same evening.

AND on top of this, IF we see that your startup could benefit out of spending 6 weeks in the Startup Sauna Finals in Finland – we’ll invite you to the second stage of the applications!

How’s the day like?

Shanghai’s Startup Sauna will be a one day coaching event where selected startups get to pitch in front of experienced coaches and get valuable feedback in private 1on1 coaching. In addition we’ll have some very inspirational keynotes – including Mr. Mighty Eagle!

The preliminary schedule for the day

9:00am Welcome by the Captain, Ville Simola & Antti Ylimutka
9:10am Welcome by Xindanwei, Liu Yan
9:15am What it takes to build a world-class startups, Startup Sauna Coach
9:30am “The Angry Birds story”, Mr. Mighty Eagle Peter Vesterbacka
10:00am Startup Pitches, format: 3 minutes with slides, 3 minutes feedback, the Coaches
12:00pm Lunch offered by Startup Sauna
1:00pm Startup Life – Go work for a startup anywhere in the world!, Lauri Lehtovuori.
1:15pm 1on1 private coaching in 20 minute sessions, the Coaches.
4:30pm Wrap-up feedback, Announcing the winners
5:00pm Networking !
9:00pm After-party!


Apply now to Startup Sauna Warmup! (Applications only in English):

This event has limited capacity. If you wish to participate in the morning demo session as an audience and networking in the afternoon, please RSVP your name, organization and phone number to before Feb 10, 2012, we will confirm your attendance by email.

We’ll email the results to selected startups by Tuesday, 15th of February. Max. 20 startups can get selected to pitch. About 10 will make it to the afternoon coaching sessions.


Antti Ylimutka
Wingman at Startup Sauna
+358 50 408 6377 (from 10am to 6pm GMT+2)

Liu Yan 刘妍
Xindanwei 新单位
(+86) 021 3428 0783

2/20/2012 9:00 AM - 2/22/2012 9:00 PM

Xindanwei – Central POD

Street address
No. 8, Lane 433 YuYuan Road, Jing’an District, Shanghai, China


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Updated 2/15/2012

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